Putting Purpose Into Practice

Part I
1: Colin Mayer and Bruno Roche: Introduction
2: Colin Mayer and Bruno Roche: Overview
Part II
3: Martyn Percy: Bread And Honey: Social Flourishing, Mutuality, and Economics
4: Jay Jakub: Roots of the Economics Of Mutuality
5: Catherine Dolan, Bojan Angelov, and Paul Gilbert: The Meaning of Mutuality
6: Alastair Colin-Jones and Sudhir Rama Murthy: Mutuality and Concepts of Responsible Business
7: Sylvain Remy, Julie Kolokotsa, Jan Ondrus, Yassine El Ouarzazi, and Nicolas Glady: Purposeful Ecosystem Orchestration
8: Yassine El Ouarzazi: Ecosystem Orchestration in Practice
9: Sudhir Rama Murthy and Alastair Colin-Jones: Creating Cross-Sector Partnerships
10: Francesco Cordaro, Alain Desdoigts, Justus von Geibler, and Claudia Senik: Measuring Non-Financial Forms of Capital
11: Marcel Fafchamps: Building Social Capital
12: Claudia Senik: Wellbeing at Work as Human Capital
13: Richard Barker: Accounting for Natural Capital
14: Robert Eccles and Francois Laurent: Implementing a Mutual Profit-And-Loss
15: Robert Eccles and Judith Stroehle: The Impact of Mutual Profit on Business Behaviour
16: Muhammad Meki, Kate Roll, and Simon Quinn: Mutuality and The Potential of Microequity
17: Jonathan Michie: The Impact of Mutuality on Ownership
18: Helen Campbell Pickford: The Influence of Large Investment Funds
19: Andreas G. F. Hoepner and Qian Li: The Impact of NGO Activism
Part III
20: Alastair Colin-Jones, Alexandra Berreby, Caroline Sorlin, Hannah Radvan, and Justine Esta Ellis: Bel Group: Harnessing the Power of an Informal Distribution Network
21: Sudhir Rama Murthy, Mike Barry, and Justine Esta Ellis: Marks and Spencer: A Food Sustainability Scorecard for Suppliers
22: Yassine El Ouarzazi, Lionel Khalil, Aida Hadzic, Kate Roll, Judith Stroehle, and Vikram Vora: Sabka Dentist: Taking Accessible Dental Care to Scale
23: Hugh Locke, Atlanta McIlwraith, Lionel Khalil, and Kate Roll: Timberland and the Smallholder Farmers Alliance: Creating a Data-Driven Smallholder Cotton Supply Chain in Haiti
24: Louise Koch, Stephen Roberts, and Justine Esta Ellis: Dell: The Business Case for a Sustainable Supply Chain
25: John Khoo, Miriam Turner, and Justine Esta Ellis: Interface Inc.: Turning an Environmental Problem Into a Business Opportunity
26: Justine Esta Ellis, Alastair Colin-Jones, Jean-Marie Solvay, and Michel Washer: Solvay Chemical: A Tool For Identifying And Planning Sustainable Business Strategies
27: Helen Campbell Pickford, David Nash, and Justine Esta Ellis: Z Zurich Foundation: Building the Case for Effective Insurance in Flood Prone Areas
28: Justine Esta Ellis, Alastair Colin-Jones, and Jamie Hartzell: Divine Chocolate: Creating Sustainable Value in the Cocoa Sector Through Mutual Ownership
29: Justine Esta Ellis, Alastair Colin-Jones, and Ibon Zugasti: Mondragon: Maintaining Resilience Through Cooperative Strategies
30: Lydia J. Price, Liu Xiaowen, and Ni Jing Hua: JD.com: Using E-Commerce to Alleviate Rural Poverty in China
31: Taryn Bird, Aida Hadzic, Kate Roll, and Judith Stroehle: Kate Spade New York: Integrating Social Purpose Into Core Business Operations
32: Ben Jackson and Genevieve Joy: Mahindra Firstchoice: Orchestrating the Used Cars Ecosystem
33: Ben Jackson and Yassine El Ouarzazi: Novo Nordisk: An Ecosystem Approach to Preventing Diabetes
Part IV
34: Colin Mayer and Bruno Roche: Conclusion

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