International Business

Part One: Context and Rationale
1: Introduction to international business
2: Theories of the international firm
3: International business in context
4: International trade theory and the firm
Part Two: The External Environment
5: The institutional dimension
6: The political dimension
7: The societal dimension
8: The economic dimension
Part Three: Managing the Global Factory
9: Foreign operations modes
10: Corporate social responsibility
11: Marketing strategies
12: International production and logistics strategies
13: Global innovation management
14: Financial management strategies
15: Human resources management strategies
16: Cross-cultural management strategies
17: Formulating the strategic response
18: Implementing the strategic response
19: Conclusions

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• Inovação empresarial
• Estudos de Gestão
• Estratégia de negócios
• Ética dos negócios
• Competição de negócios
• Matemática e sistemas do negócio
• Negócios internacionais