Fundamentals of Marketing

Part 1: Marketing and Society
1: Marketing principles
2: Marketing, Society, Sustainability and Ethics
3: Understanding customer behaviour
4: Customer insight
Part 2: Marketing Management
5: Marketing environment and strategy
6: Market segmentation and positioning
7: Managing the customer experience
8: Services Marketing
Part 3: Implementing the marketing mix
9: Proposition and branding decisions
10: Pricing and value creation
11: Marketing communications
12: Managing channels and distribution

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• Estudos de Gestão
• Vendas e marketing