Better Brand Health
-10%
portes grátis
Better Brand Health
Measures and Metrics for a How Brands Grow World
Romaniuk, Jenni
Oxford University Press Australia
01/2023
256
Dura
Inglês
9780190340902
15 a 20 dias
Descrição não disponível.
Applying the Laws of Growth to Brand Health TrackingBrand AwarenessBrand Attributes: SelectionBrand Attributes: MeasurementMental Availability and Category Entry PointsMental Availability: Measurement and MetricsBrand Attributes: AnalysisBrand AttitudeCategory Buying BehaviourBrand BuyingMeasuring Exposure to Marketing ActivityWord-of-MouthThe Rise of the Machines?What about Physical Availability?A Final Note
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Applying the Laws of Growth to Brand Health TrackingBrand AwarenessBrand Attributes: SelectionBrand Attributes: MeasurementMental Availability and Category Entry PointsMental Availability: Measurement and MetricsBrand Attributes: AnalysisBrand AttitudeCategory Buying BehaviourBrand BuyingMeasuring Exposure to Marketing ActivityWord-of-MouthThe Rise of the Machines?What about Physical Availability?A Final Note
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
