International Business

Part One: Context and Rationale 1: Introduction to international business 2: Theories of the international firm 3: International business in context 4: International trade theory and the firmPart Two: The External Environment 5: The institutional dimension 6: The political dimension 7: The societal dimension 8: The economic dimensionPart Three: Managing the Global Factory 9: Foreign operations modes 10: Corporate social responsibility 11: Marketing strategies 12: International production and logistics strategies 13: Global innovation management 14: Financial management strategies 15: Human resources management strategies 16: Cross-cultural management strategies 17: Formulating the strategic response 18: Implementing the strategic response 19: Conclusions

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• Competição de negócios
• Negócios internacionais
• Estudos de Gestão
• Ética dos negócios
• Inovação empresarial
• Matemática e sistemas do negócio
• Estratégia de negócios