How to Market the Arts

Preface
Introduction
Part 1: Marketing Versus Engagement
Chapter 1: Setting the Stage: A Shift from Traditional Marketing
Chapter 2: Engagement
Part 2: Education
Chapter 3:Contrasting Frameworks: Promotion and Education
Chapter 4: Promotion and the Arts
Chapter 5: Education and the Arts
Part 3: Experience
Chapter 6: Contrasting Frameworks: Product and Experience
Chapter 7: Product and the Arts
Chapter 8: Experience and the Arts
Part 4: Environment
Chapter 9: Contrasting Frameworks: Place and Environment
Chapter 10: Place and the Arts
Chapter 11: Environment and the Arts
Part 5: Ease of Access
Chapter 12: Contrasting Frameworks: Price and Ease of Access
Chapter 13: Price and the Arts
Chapter 14: Ease of Access and the Arts
Conclusion: Piecing Everything Together

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