When the Nerds Go Marching In
When the Nerds Go Marching In
How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns
Gibson, Rachel K.
Oxford University Press Inc
09/2020
322
Dura
Inglês
9780195397789
15 a 20 dias
582
Chapter 1: The Four Phase Model of Digital Campaign Development
Chapter 2: A Review of the Literature - from Experimentation to Mobilization
Chapter 3: Digital Campaigning Across Space: The Role of Technological, Political and Institutional Context
Chapter 4: The Slow Burner: Digital Campaigning in the United Kingdom
Chapter 5: The Early Bird: Digital Campaigning in Australia
Chapter 6: The Late Bloomer: Digital Campaigning in France
Chapter 7: The Trendsetter: Digital Campaigning in the U.S.
Conclusion
Chapter 1: The Four Phase Model of Digital Campaign Development
Chapter 2: A Review of the Literature - from Experimentation to Mobilization
Chapter 3: Digital Campaigning Across Space: The Role of Technological, Political and Institutional Context
Chapter 4: The Slow Burner: Digital Campaigning in the United Kingdom
Chapter 5: The Early Bird: Digital Campaigning in Australia
Chapter 6: The Late Bloomer: Digital Campaigning in France
Chapter 7: The Trendsetter: Digital Campaigning in the U.S.
Conclusion