When the Nerds Go Marching In

When the Nerds Go Marching In

How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns

Gibson, Rachel K.

Oxford University Press Inc

09/2020

322

Dura

Inglês

9780195397789

15 a 20 dias

582

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Introduction
Chapter 1: The Four Phase Model of Digital Campaign Development
Chapter 2: A Review of the Literature - from Experimentation to Mobilization
Chapter 3: Digital Campaigning Across Space: The Role of Technological, Political and Institutional Context
Chapter 4: The Slow Burner: Digital Campaigning in the United Kingdom
Chapter 5: The Early Bird: Digital Campaigning in Australia
Chapter 6: The Late Bloomer: Digital Campaigning in France
Chapter 7: The Trendsetter: Digital Campaigning in the U.S.
Conclusion
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