Mass Appeal
Mass Appeal
Communicating Policy Ideas in Multiple Media
Gest, Justin
Oxford University Press Inc
09/2020
208
Mole
Inglês
9780190062187
15 a 20 dias
224
1. A Multilingual Toolkit
2. The Executive Summary
3. The Press Release
4. The Op-Ed and Blog
5. The Briefing
6. The Broadcast Appearance
7. The Elevator Pitch
8. The Website and Social Media
9. Key Questions
Afterword
Sources Cited
Index
1. A Multilingual Toolkit
2. The Executive Summary
3. The Press Release
4. The Op-Ed and Blog
5. The Briefing
6. The Broadcast Appearance
7. The Elevator Pitch
8. The Website and Social Media
9. Key Questions
Afterword
Sources Cited
Index