Marketing for Nonprofit Organizations
Marketing for Nonprofit Organizations
Insights and Innovations
Landreth Grau, Stacy
Oxford University Press Inc
03/2021
240
Mole
Inglês
9780190090807
344
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Preface
Introduction
Chapter 1: Nonprofit Marketing
Chapter 2: The Heart of the Organization: The Nonprofit Brand
Chapter 3: Strategic Marketing Planning for Nonprofit Organizations
Chapter 4: Understanding and Engaging With Your Stakeholders
Chapter 5: Marketing Research for Competitive Advantage
Chapter 6: Products, Services, and Delivery: The Importance of Innovation
Chapter 7: Marketing Communication for Nonprofit Organizations
Chapter 8: Marketing Communication Measurement and Evaluation
Appendices
Index
Introduction
Chapter 1: Nonprofit Marketing
Chapter 2: The Heart of the Organization: The Nonprofit Brand
Chapter 3: Strategic Marketing Planning for Nonprofit Organizations
Chapter 4: Understanding and Engaging With Your Stakeholders
Chapter 5: Marketing Research for Competitive Advantage
Chapter 6: Products, Services, and Delivery: The Importance of Innovation
Chapter 7: Marketing Communication for Nonprofit Organizations
Chapter 8: Marketing Communication Measurement and Evaluation
Appendices
Index
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Preface
Introduction
Chapter 1: Nonprofit Marketing
Chapter 2: The Heart of the Organization: The Nonprofit Brand
Chapter 3: Strategic Marketing Planning for Nonprofit Organizations
Chapter 4: Understanding and Engaging With Your Stakeholders
Chapter 5: Marketing Research for Competitive Advantage
Chapter 6: Products, Services, and Delivery: The Importance of Innovation
Chapter 7: Marketing Communication for Nonprofit Organizations
Chapter 8: Marketing Communication Measurement and Evaluation
Appendices
Index
Introduction
Chapter 1: Nonprofit Marketing
Chapter 2: The Heart of the Organization: The Nonprofit Brand
Chapter 3: Strategic Marketing Planning for Nonprofit Organizations
Chapter 4: Understanding and Engaging With Your Stakeholders
Chapter 5: Marketing Research for Competitive Advantage
Chapter 6: Products, Services, and Delivery: The Importance of Innovation
Chapter 7: Marketing Communication for Nonprofit Organizations
Chapter 8: Marketing Communication Measurement and Evaluation
Appendices
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
