Managerial Economics: Principles and Worldwide Application
Managerial Economics: Principles and Worldwide Application
Oxford University Press
12/2012
720
Mole
Inglês
9780198075349
imprevisto
Descrição não disponível.
PREFACE; PART ONE: INTRODUCTION; 1. The Nature and Scope of Managerial Economics; 2. Optimization Techniques and New Management Tools; PART TWO: DEMAND ANALYSIS; 3. Demand Theory; 4. Demand Estimation; 5. Demand Forecasting; PART THREE: PRODUCTION AND COST ANALYSIS; 6. Production Theory and Estimation; 7. Cost Theory and Estimation; PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES; 8. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition; 9. Oligopoly and Firm Architecture; 10. Game Theory and Strategic Behaviour; 11. Pricing Practices; PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING; 12. Regulation and Antitrust: The Role of Government in the Economy; 13. Risk Analysis; 14. Long-Run Investment Decisions: Capital Budgeting; APPENDICES; APPENDIX A: COMPOUNDING, DISCOUNTING, AND PRESENT VALUE; APPENDIX B: INTEREST FACTOR TABLES; APPENDIX C: STATISTICAL TABLES; APPENDIX D: ANSWERS TO SELECTED (ASTERISKED) PROBLEMS
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PREFACE; PART ONE: INTRODUCTION; 1. The Nature and Scope of Managerial Economics; 2. Optimization Techniques and New Management Tools; PART TWO: DEMAND ANALYSIS; 3. Demand Theory; 4. Demand Estimation; 5. Demand Forecasting; PART THREE: PRODUCTION AND COST ANALYSIS; 6. Production Theory and Estimation; 7. Cost Theory and Estimation; PART FOUR: MARKET STRUCTURE AND PRICING PRACTICES; 8. Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition; 9. Oligopoly and Firm Architecture; 10. Game Theory and Strategic Behaviour; 11. Pricing Practices; PART FIVE: REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING; 12. Regulation and Antitrust: The Role of Government in the Economy; 13. Risk Analysis; 14. Long-Run Investment Decisions: Capital Budgeting; APPENDICES; APPENDIX A: COMPOUNDING, DISCOUNTING, AND PRESENT VALUE; APPENDIX B: INTEREST FACTOR TABLES; APPENDIX C: STATISTICAL TABLES; APPENDIX D: ANSWERS TO SELECTED (ASTERISKED) PROBLEMS
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