Business Strategy

Business Strategy

Managing Uncertainty, Opportunity, and Enterprise

Oxford University Press

08/2015

352

Mole

Inglês

9780198746522

imprevisto

Descrição não disponível.
1. Introduction to Strategic Work, Language, and Value ; 2. Strategic Analysis - Consulting Tools ; 3. Strategic Analysis - Academic Models ; 4. Building Language and the Business Model ; 5. Persuading Supporters ; 6. The Business Strategist's World ; Appendix A - On Case Writing and Teaching ; Appendix B - Teaching from This Book ; Appendix C - Some Strategy Texts and Their Implicit Theory ; Appendix D - Further Reading
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