Integrative Guide to Consumer Neuroscience

1: The Road to Consumer Neuroscience
2: Cognitive Processes and Behaviours
3: The Human Brain
4: Mathematical Concepts
5: Neuroscience Technologies
6: Analytical Approaches
7: Individual Consumer Neuroscience
8: Social Consumer Neuroscience
9: Commercial Consumer Neuroscience
10: Gender Related Aspects of Consumer Neuroscience
11: Translational Consumer Neuroscience
12: Ethics
13: Future Directions

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• Neurociências
• Economia comportamental
• Psicologia social, de grupo ou colectiva
• Teoria e comportamento organizacional
• Vendas e marketing