Integrative Guide to Consumer Neuroscience

Integrative Guide to Consumer Neuroscience

Braeutigam, Sven; Kenning, Peter

Oxford University Press

03/2022

288

Mole

Inglês

9780198789932

15 a 20 dias

1

Descrição não disponível.
1: The Road to Consumer Neuroscience
2: Cognitive Processes and Behaviours
3: The Human Brain
4: Mathematical Concepts
5: Neuroscience Technologies
6: Analytical Approaches
7: Individual Consumer Neuroscience
8: Social Consumer Neuroscience
9: Commercial Consumer Neuroscience
10: Gender Related Aspects of Consumer Neuroscience
11: Translational Consumer Neuroscience
12: Ethics
13: Future Directions
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