Strategic Nature
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Strategic Nature
Public Relations and the Politics of American Environmentalism
Aronczyk, Melissa; Espinoza, Maria I.
Oxford University Press Inc
04/2022
320
Mole
Inglês
9780190055356
15 a 20 dias
450
Descrição não disponível.
List of Figures and Tables
List of Abbreviations
Acknowledgments
Introduction: Public Relations and Its Problems
1. Seeing Like a Publicist: How the Environment became an Issue
2. Bringing the Outside In: Managing Industry's "External Environment"
3. Environment, Energy, Economy: The Campaign for Balance
4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus
5. Sustainable Communication(TM): Green PR and the Export of Corporate Environmentalism
6. The Climate of Publicity: Climate Advocates and the Compromise of PR
7. "Shared Value": Promoting Climate Change for Data Worlds
Conclusion: We're Supposed to Be Engaging
Notes
References
Appendix 1. Interviews and Observation Sites
Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997
Index
List of Abbreviations
Acknowledgments
Introduction: Public Relations and Its Problems
1. Seeing Like a Publicist: How the Environment became an Issue
2. Bringing the Outside In: Managing Industry's "External Environment"
3. Environment, Energy, Economy: The Campaign for Balance
4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus
5. Sustainable Communication(TM): Green PR and the Export of Corporate Environmentalism
6. The Climate of Publicity: Climate Advocates and the Compromise of PR
7. "Shared Value": Promoting Climate Change for Data Worlds
Conclusion: We're Supposed to Be Engaging
Notes
References
Appendix 1. Interviews and Observation Sites
Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
List of Figures and Tables
List of Abbreviations
Acknowledgments
Introduction: Public Relations and Its Problems
1. Seeing Like a Publicist: How the Environment became an Issue
2. Bringing the Outside In: Managing Industry's "External Environment"
3. Environment, Energy, Economy: The Campaign for Balance
4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus
5. Sustainable Communication(TM): Green PR and the Export of Corporate Environmentalism
6. The Climate of Publicity: Climate Advocates and the Compromise of PR
7. "Shared Value": Promoting Climate Change for Data Worlds
Conclusion: We're Supposed to Be Engaging
Notes
References
Appendix 1. Interviews and Observation Sites
Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997
Index
List of Abbreviations
Acknowledgments
Introduction: Public Relations and Its Problems
1. Seeing Like a Publicist: How the Environment became an Issue
2. Bringing the Outside In: Managing Industry's "External Environment"
3. Environment, Energy, Economy: The Campaign for Balance
4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus
5. Sustainable Communication(TM): Green PR and the Export of Corporate Environmentalism
6. The Climate of Publicity: Climate Advocates and the Compromise of PR
7. "Shared Value": Promoting Climate Change for Data Worlds
Conclusion: We're Supposed to Be Engaging
Notes
References
Appendix 1. Interviews and Observation Sites
Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
